In Brief

Virgin Media has announced new cable deals aimed at delivering greater value, faster broadband, and flexible bundles for UK households.

Key Points

  • Virgin Media introduces new broadband and TV bundles for 2025.
  • Customers can mix and match flexible packages tailored to their needs.
  • Discounts available for new sign-ups and existing upgrades.
  • The move comes as competition heats up in the UK telecom market.
  • Virgin Media pledges faster speeds and improved customer service.

London, UK – September 15, 2025

Virgin Media has announced a fresh wave of cable deals designed to offer households across the UK better value, faster internet speeds, and more flexibility in choosing TV and broadband bundles.

Background & Context

With competition in the telecoms sector intensifying, particularly from rival providers like BT, Sky, and TalkTalk, Virgin Media is seeking to cement its position as a leader in broadband and entertainment services. The company’s latest move comes as more families demand high-speed connections for work, study, and streaming.

New Features in the Deals

Under the new plans, customers can tailor their bundles by combining ultrafast broadband with TV packages that include sports, entertainment, and streaming add-ons. Virgin Media is also offering limited-time discounts for new customers and loyalty rewards for existing subscribers.

A Virgin Media spokesperson said: “We know our customers want choice, speed, and value. These new deals give households the power to customise their packages, ensuring they only pay for what they really use.”

Customer Reactions

Some existing customers welcomed the announcement, highlighting the need for better customer support alongside competitive prices. Consumer watchdog groups also urged Virgin Media to maintain transparency in pricing and contract terms.

One customer from Manchester told reporters: “It’s great to see Virgin stepping up with faster speeds, but I hope the customer service matches the promise.”

Looking Ahead

Industry analysts believe these new deals could spark another wave of competition in the UK broadband market, forcing rivals to reconsider their pricing strategies. Over the coming months, Virgin Media is expected to expand its gigabit coverage, bringing faster internet to even more households.

Conclusion

The new Virgin Media cable deals mark a significant push to win customer trust and loyalty at a time when UK households are increasingly price-conscious. Whether the changes deliver long-term satisfaction remains to be seen, but for now, customers have more options on the table.

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